• Traditionally, the sustainability debate has largely left to academics, environment protectionists, government agencies and politicians. For average people, there is no forum available for them to voice out their concerns, let alone avenue to gather their input. The traditional sustainability debate is more a top down approach which normally takes much longer time and much bigger effort to funnel any useful ideas through the hierarchies of the society.

• Observing the huge success of Web 2.0 social networking phenomenon, I am personally convinced that the natural evolution for the sustainability debate will be a gradual transition from the top-down approach to a bottom-up collaboration approach. The bottom-up collaboration approach will be centred on the social networking settings, where voice of the mass can be easily heard, new ideas can be rapidly emerged, arguments and conclusions can be reviewed by a much large audience.  Furthermore, under the Web 2.0 environment, the best practices for sustainability can be rapidly spread and adopted by the general public in a much efficient way than that of the traditional approach.

• Currently although the awareness of sustainability is increasing in the general public, nonetheless a lot of concepts and theories stay at too high-level which too often frustrates people due to the lack of practicality and applicability.  As such, we see the need for a social networking site that provides a platform to facilitate collaboration, attract public interests on the topic of sustainability and draws collective wisdoms from the general public to promote the sustainable development movement. This is why the SustainabLife2.0 is brought to live.

• As Kevin Rudd, Australia’s newly elected prime minister said, “We don’t have a plan B. We don’t have another planet to escape.” It is quite clear that we are at the critical point in human history, where the traditional approaches in economic and social development have been proven not be able to sustain the growth into the future, yet the new effective sustainable approaches are yet to be emerged, agreed and actioned upon.  It is time to call on general public to participate the sustainability debate, to hold governments and business organisations accountable for social, economic and ecological sustainability.  Time has come for a grass-root sustainable development movement.

Comments (11)

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